1 Mill Street occupies a prominent position within St Peter Port's town centre. It lies at the bottom of Mill Street, at the start of the Old Quarter where Market Street and Fountain Street meet. It therefore has a highly visible and prominent frontage along one of the main thoroughfares into the centre of St Peter Port.
As it is located adjacent to the Market Development, it benefits from good passing trade which is boosted when Market Square is utilised to host a number of popular community events.
In the immediate vicinity are a number of national retailers together with independent local shops, bars and eateries. Such occupiers include Holland & Barrett, Sports Direct, Feel Unique, the Co-op Food Hall, Marks and Spencer, Josef of Switzerland, Metro Deli and Creasey's.